The 59 Commandments of Business Networking

The 59 Commandments of Business Networking

Business networking is one of the most effective marketing and prospecting tools you can use to grow your business. Of course, done incorrectly, it can actually be harmful to your business. People have to trust you before they’ll do business with you or refer you. How...
What’s ideal about your clients

What’s ideal about your clients

In recent weeks, we have talked about having an ideal client sheet for your one-on-ones. As an example, we used a public relations’ ideal client sheet. While this is tailored for a PR agency, you can use a number of these categories to help define your ideal client:...