“Good evening, doctor. How are you tonight?”
Heard that greeting several times the other night while attending the 100th centennial celebration for the Chiropractic Society of Rhode Island (CSRI). Yours truly and My Pinnacle Network Founder Steve Dubin were there as a sponsor. Yet being there more or less gave us status as doctors. At least if you were going by the way people greeted you.
“Good evening, doctor.”
That greeting did open the door to introduce yourself and what you do and why you were there, which evolved into a nice conversation.
One other observation jumped out during the course of the evening. As I walked by people I didn’t know, they looked me in the eye for a real long time as if trying to place my face. I’m guessing they also thought I was a doctor.
This, of course, got me thinking about interactions at networking events where we don’t really know what people do until we actually meet them and talk to them. Why couldn’t we have the same kind of curiosity?
The doctors at the CSRI gala wanted to see both doctors they knew and ones they didn’t.
As business to business professionals, shouldn’t we have the same curiosity? After all, we share the fact that our customers are businesses. Conversely, the doctors are actually competing for business in one sense. Yet they have a philosophy that if one us does well, it brings the others up. It can work the same way for business to business professionals.
Think about it. Unless the person you meet does exactly what you do, there’s a good chance you might be able to either refer business or refer them to somebody in your network—and vice versa. Even if they do what you do, you might still be able to work together (e.g. referring a fellow professional when your workload is a bit heavy; or perhaps they are a better fit for a certain type of client).
With all that considered, it made me wonder why at any networking event you don’t greet everybody the way the doctors at the CSRI event did?
Just a thought.