Business-networking

5 reasons to embrace the dreaded business networking event

The dreaded networking event — sweaty palms, clammy forehead, and tongue-twisted conversation. These are the symptoms that often arise when checking into such social gatherings.

But networking represents an invaluable way to expand your knowledge, learn from the successes (and failures) of peers, and build avenues for new client acquisition. Small businesses need to use these gatherings as a tactic to build your client base and establish new partnerships.

Related Article: 7 Tips for Networking

Here are the top 5 benefits for sharpening your networking prowess:

1. Profile elevation

A profile is very simply an outline or silhouette of a person or thing. Networking is the process of filling-in that outline so people can ascertain a more complete picture of who you are. This profile elevation often comes by simply being visible and present in the moment, which is a key benefit of networking. Make sure you find yourself regularly attending events at your local chamber and other social gatherings throughout your community. This will result in leads and referrals back to you and your company.

Related Article: Preparing for a Networking Event

Get the latest Butler County news you want, when you want, in this free app from Journal-News. Click a link below to get the app.

2. Business leads

Networking provides a great resource for client generation. This is the most tangible and important benefit of networking. Further, networking through organizations like your local and regional chamber will often provide client referrals of high quality, thereby eliminating wasted time and effort.

3. Put the “net” in networking

Connections are powerful, in fact business experts remark that they are the “twenty-first century currency”. So, the old adage “It’s not what you know, but who you know” still rings absolutely true today. As a business owner, it is essential to have a trusted list that you can rely on to help solve your most pressing challenges. Additionally, the key to a network is the vast “net” which is cast. If a particular member of your network is unable to assist, often there is someone else in their network which they can connect you to – thereby growing yours.

MORE: Business marketing is no ‘Field of Dreams’

4. Mentorship

Delving into situations with like-minded business owners not only provides you with occasions to talk “shop”, but also provides mentorship opportunities. One note of caution which we advise our clients – make sure the mentor has the experience, expertise, and willingness to provide valuable feedback.

5. The potential

Along with discovering the right networking group, you’ll also be uncovering a dynamic set of potential partners that have the same drive, motivation, and passion as you. It is these characteristics which provide for an abundance of partnership, sales, marketing, and visionary opportunities. Take your time, get invested, and see where potential visions can align to have mutual and long-lasting benefits.

In conclusion, don’t see networking as any one thing or goal, but a myriad of varying avenues towards achieving personal and professional growth. Your network will be absolutely critical in helping you reach new aspirational heights for your small business, whether it’s pushing you to scale towards a market position you initially felt was out of your realm or simply inspiring you to work harder on a daily basis.

Article by Chris Lawson originally posted on Journal-news.com.

 

Tips for the Best Elevator Pitch

Tips for the Best Elevator Pitch

One of the best networking strategies to make a quick connection with someone is the “elevator pitch” – a short, to-the-point introduction about your business, skills or interests. Following some tips for the best elevator pitch will help your pitch pack a punch.

The “elevator pitch” term comes from a scenario of meeting someone important in an elevator and you have only about 30 seconds to a minute – the average time of an elevator ride – to make an impression and communicate your brand to a potential client or employer.

“When you only have a few minutes of someone’s time, having a well-prepared, elevator pitch can make those few minutes count,” says the University of Denver’s career services. “A successful pitch is where the other person relaxes and says, ‘Interesting. Tell me more.’”

Condensing business goals, life skills or education in 60 seconds or less is not easy. The University of Denver offers these tips for the best elevator pitch:

  • Keep it Simple – Remember, the elevator pitch is a brief summary of who you are, what you or your business can do and why it matters to the potential client or employer. Keep these points in mind when crafting your pitch.
  • Words Matter – Use strong, action-packed words and speak in a confident, personable tone.
  • Be Relevant – List your accomplishments or those of your business that are both relevant and compelling to your contact. It’s not about you – it’s about what you can do for your contact.
  • Practice Makes Perfect – Practice your pitch, but don’t memorize it word for word. You want to sound natural and not rehearsed.
  • Make a Connection – End your pitch with a question to your audience to draw them into the conversation.

If you’re looking for a job, Forbes recommends that you clearly describe the field you are interested in, your skills and how you would benefit your potential employer’s business. Forbes says that a good pitch should answer three questions: Who are you? What do you do? What are you looking for?

Remember to tailor your elevator pitch to your audience, not you. While the people are listening to your pitch, they’re asking themselves, “What’s in it for me?” So, be sure you are focused on how you would benefit them.

This example from Forbes demonstrates a typical pitch from a job seeker to a potential employer: “I am a human resources professional with 10 years’ experience working for consumer products companies.”

Forbes says that the pitch would be more powerful if the person said, “I am a human resources professional with a strong track record in helping to identify and recruit top-level talent into management.”

Elevators pitches can be used as a follow up phone call, at a career fair or at a networking event. The pitches don’t always have to be verbal – they can be used in an email introduction.

Follow these tips for the best elevator pitch and keep ahead of the pack at your next networking or career fair event. Or, even a chance meeting in an elevator.

 

This article Tips for the perfect elevator pitch was originally published on the Insurance South Shore Blog.

March Madness Event Round Up 2017

The March event was a huge success with SSNPG celebrating its seven year anniversary as the premier open networking event on the south shore for business professionals. We had a large turnout as the weather was great. Cask’n’Flagan’s chef put out a fantastic display of appetizers including corn-beef sliders in celebration of St. Patricks day. We also had a delicious signature cocktail which also kept with the theme of St. Patrick’s day – An Irish Coffee! Our friends at Our Pinnacle Networks also joined us as we hosted their annual Network Ninja Awards Ceremony. There was a lot of networking going on and many contributed to our monthly door prize give-a-way. Thank you to all who attended and who contributed a prize!

 

Prize Donor

Thank you to the folks that contributed to our monthly door prize give-a-way. Every prize donor receives an opportunity to speak for a few minutes about their business or profession to the group. They also get mentioned here in our monthly roundup post.

 

Prize Winners

Congratulations to the folks that won our monthly door prize give-a-way. Every prize winner receives an opportunity to speak for a few minutes about their business or profession to the group.

 

SSNPG Lanyard Prize Winners

Congratulations to the lucky person who won our monthly SSNPG Lanyard prize give-a-way. We hand out a few SSNPG Lanyards each month with a business card holder so you can wear it as a name tag while you network. Those who ware it get a ticket for a special drawing just for them. Don’t have one, ask us about it at our next event.

 

Pitch Your Business To A Crowd Ready To Listen!

Want to participate in our Door Prize Give-A-Way? 

We’ve all heard of the “Elevator Pitch”, that 60 second opportunity to make your sales pitch to a small captive audience. We have an opportunity for you to make your sales pitch to a captive crowd of Business Pros. CLICK HERE TO LEARN MORE!

February 2017 Event Roundup

Prize Donor

Thank you to the folks that contributed our monthly door prize give-a-way. Every prize donor receives an opportunity to speak for a few minutes about their business or profession to the group. They also get mentioned here in our monthly roundup post.

 

Prize Winners

Congratulations to the folks that won our monthly door prize give-a-way. Every prize winner receives an opportunity to speak for a few minutes about their business or profession to the group.

 

SSNPG Lanyard Prize Winners

Congratulations to those who won our monthly SSNPG Lanyard prize give-a-way. Every prize winner receives an opportunity to speak for a few minutes about their business or profession to the group. We hand out a few SSNPG Lanyards each month with a business card holder so you can ware it as a name tag while you network. Those who ware it get a ticket for a special drawing just for them. Don’t have one, ask us about it at our next event.

dba8f19b-8b22-4a1f-8b92-97c32023332e

Nervous about networking

Nervous About Networking? Here’s Some Help

If You’re Nervous About Networking, Here’s Some Help

 

Networking is one of the best ways to connect with people to help grow your business or to try to find a new job. But, networking can be intimidating – trying to strike up a conversation with a stranger isn’t always easy. If you’re nervous about networking, here are some tips to help get you over the hump, according to LinkedIn.

  1. The Early Bird…

Arriving early at a networking event can be beneficial. Before groups start forming to chat, early arrivals can get the jump on seeking out people to strike up a conversation. Trying to mosey into a group conversation can be stressful.

  1. Have an Elevator Pitch

This is a short statement to a person about you and or your company. It should be no longer than 20 or 30 seconds. Describe what your business does and be specific to a particular product, solution or service it offers. Make your business stand out.

  1. Seek Out a Stag

If you see someone standing by themselves, go over and introduce yourself. Most likely, that person is as anxious as you are. Ask the person their name and profession. And, take it from there.

  1. Ask Open Questions

LinkedIn suggests asking open questions that don’t require a yes or no answer. This makes it easier to expand the conversation. When people are talking to you, make sure you listen and show them that you are interested in what they are talking about.

  1. Join a Group

Don’t be afraid to join a group conversation. You may find it easier to join in if just two or three people are chatting. Don’t barge in – ask them if they mind you joining. Listen to the conversation and join in when appropriate. Don’t try to take over the conversation.

  1. A Familiar Face

Try to attend a networking event where someone you know will be there. It’s so much easier chat with a familiar person to put you at ease and boost your confidence. From there, you can fan out and seek others to talk with.

  1. Don’t Have High Expectations

You can make yourself less anxious by not expecting to hit a jackpot of connections at any given networking event. Just try to talk with as many people you can or as many you feel comfortable. Give out your business cards. If you hear back from just one person, consider it a success. If you hear from no one, don’t let it get you down. You at least gained experience and confidence from the event.

  1. Follow-up

Don’t be afraid to follow up with people you met the day after the event. Look over their business cards and contact the ones that are of interest to you. Send an email or call them. It could be the beginning of a new relationship.

Don’t let anxiety stand in the way of trying to grow your business through networking. If you’re nervous about networking, following these tips will give you more confidence and get you noticed. The more networking events you attend, the better you will get!

 

[et_bloom_inline optin_id=optin_3]

 

 

 

December 2016 Event Roundup

Prize Donor

Thank you to the folks that contributed our monthly door prize give-a-way. Every prize donor receives an opportunity to speak for a few minutes about their business or profession to the group. They also get mentioned here in our monthly roundup post.

 

Prize Winners

Congratulations to the folks that won our monthly door prize give-a-way. Every prize winner receives an opportunity to speak for a few minutes about their business or profession to the group.

SSNPG Lanyard Prize Winners

Congratulations to those who won our monthly SSNPG Lanyard prize give-a-way. Every prize winner receives an opportunity to speak for a few minutes about their business or profession to the group. We hand out a few SSNPG Lanyards each month with a business card holder so you can ware it as a name tag while you network. Those who ware it get a ticket for a special drawing just for them. Don’t have one, ask us about it at our next event.

Donate A Toy To Our Toys For Tots Drive

Donate A Toy To Our Toys For Tots Drive At Our Next Event on December 20

 

The Marine Toys for Tots Program collected and distributed 18 million toys to 7 million less fortunate children in 2015 allowing them to experience the joy of Christmas and receive a message of hope that otherwise would not have been there. This community action program took place in 782 communities covering all 50 States, the District of Columbia, Puerto Rico, and the Virgin Islands.

The Toys for Tots Literacy Program helped bring the gift of reading to less fortunate children across the nation. The Foundation in concert with The UPS Stores raised over $319,000 through donations at over 2000 UPS Stores locations. The funds raised were used to purchase quality children’s books, which together with other donated new books, allowed the Foundation to distribute over 3.02 million books to less fortunate children and to schools located in depressed areas.

The Foundation conducted an aggressive public information and education program to encourage Americans to get involved with the Marine Toys for Tots Program. This annual campaign brings communities together to help bring the joy of Christmas and send a message of hope to America’s less fortunate children. Our Marines together with our tens of thousands of volunteers made a difference in the lives of these children through the collection and distribution of toys and by their selfless personal example. This community action effort will assist and guide these children, helping them to develop into responsible, productive citizens.

The SSNPG Team has supported Toys for Tots from the start. Please join us at our Holiday Event on Tuesday December 20th at the Cask’n’Fagan in Marshfield and bring a new unwrapped toy to donate to the Toys for Tots foundation. SSNPG is an official sponsor for Toys for Tots.

Event Roundup November 2016

Prize Donor

Thank you to the folks that contributed our monthly door prize give-a-way. Every prize donor receives an opportunity to speak for a few minutes about their business or profession to the group. They also get mentioned here in our monthly roundup post.

Prize Winners

Congratulations to the folks that won our monthly door prize give-a-way. Every prize winner receives an opportunity to speak for a few minutes about their business or profession to the group.

SSNPG Lanyard Prize Winners

Congratulations to those who won our monthly SSNPG Lanyard prize give-a-way. Every prize winner receives an opportunity to speak for a few minutes about their business or profession to the group. We hand out a few SSNPG Lanyards each month with a business card holder so you can ware it as a name tag while you network. Those who ware it get a ticket for a special drawing just for them. Don’t have one, ask us about it at our next event.

Event Round Up October 2016

Prize Donor

Thank you to the folks that contributed our monthly door prize give-a-way. Every prize donor receives an opportunity to speak for a few minutes about their business or profession to the group. They also get mentioned here in our monthly roundup post.

Prize Winners

Congratulations to the folks that won our monthly door prize give-a-way. Every prize winner receives an opportunity to speak for a few minutes about their business or profession to the group.

SSNPG Lanyard Prize Winners

Congratulations to those who won our monthly SSNPG Lanyard prize give-a-way. Every prize winner receives an opportunity to speak for a few minutes about their business or profession to the group. We hand out a few SSNPG Lanyards each month with a business card holder so you can ware it as a name tag while you network. Those who ware it get a ticket for a special drawing just for them. Don’t have one, ask us about it at our next event.

business networking at SSNPG.com

How to Work Less and Get More Done

Doesn’t it seem there aren’t enough hours in the day to get your work done? Do you find yourself working harder and accomplishing less? Well, you’re not alone.

A survey by Salary.com found that the average employee wastes two hours of each workday, not counting scheduled breaks or lunch. There are so many distractions today, namely our cellphones. We’re often checking email, texts and the internet. What may seem like an occasional glance quickly adds up to wasted time during the workday.

There’s a saying, “Work smarter, not harder.” There are ways to get the job done without having to work longer or harder. Here are some tips to help you work smarter:

Turn off social media – If you’re not using Twitter or Facebook for work, wait until you get home to engage it, suggests Forbes. You’ll be surprised how much time you save by not scrolling through dozens of posts and tweets. If you are using email or social media for work, check it a few times during the day instead of very few minutes.

Make a List – Having a to-do list will eliminate that wake-up-in-the-middle-of-the night panic that you forgot to do an important task during the day. Make a list that can be realistically accomplished.

Delegate – Don’t be afraid to delegate tasks to co-workers. Just make sure you delegate the right task to the right person.

Do Less – Carefully choose your projects and tasks. Don’t take on more than you can handle – you know your limits. Focus on one goal at a time.

Clear Your Mind – Forbes recommends taking a short break away from your desk several times a day. Go for a short walk or just step away from the computer for a few minutes. A fresh, clear mind does wonders to keep you focused and improve productivity.

Streamline – Try to reduce tasks such as the number or the length of meetings and how many times you check your business email. A few minutes saved here and there adds up.

Improving productivity goes beyond the office. Try to keep your workweek to 40 hours and enjoy the weekend. A study by Stanford University found that productivity declines sharply if the workweek exceeds 50 hours. Those who work a 70-hour week have the same productivity as those who worked 55 hours, according to the study.

Entrepreneur suggests these tips for a better weekend to help you relax and recharge:
Disconnect – Remove yourself from your job between Friday night and Monday morning. Forget about checking work emails or taking work-related calls.

Exercise – Just 10-minutes of exercise helps release the neurotransmitter, GABA, that reduces stress. Walk, run, work in the garden are al; great stress relievers. Get outdoors and enjoy some fresh air.

Enjoy your family – Spend times with the kids and your spouse. Go on a family trip or out to dinner.

Don’t sleep late – It may be tempting to sleep-in weekend mornings but studies show that waking up at the same time each day keeps your circadian rhythm – your internal body clock – in check.

#SSNPG

 

This post How to Work Less and Get More Done was published on Insurance South Shore first.